by Josh Constine
Amateur bloggers want exposure, while publishers and brands want cheap content they can monetize. Tidal launches today with hopes of connecting the two. Bloggers signup, and Tidal’s licensable content curation platform pulls out the best posts that match what its clients are looking for. These posts are delivered to the editors of apps and sites like Zagat’s Fork and Tell, Condé Nast’s Teen Vogue, and Bob Vila Nation, who have the final say of what to publish. The sites are willing to pay Tidal because the crowdsourced content draws traffic but is cheaper than paying writers or hiring an editor to go find content.
