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SnipSnap is the first mobile app to allow anyone to clip a printed coupon onto their smartphone. All a user needs to do is snap a picture of the offer (be it from an FSI, direct-mail piece, newspaper, or otherwise) and the app works its magic to recognize all of the printed text, images, and barcodes. Once scanned, a user can not only redeem the coupon, but also get expiration-date notifications and in-store reminders.
Why focus on print coupons? That's where the real savings are. 94% of all coupons are still printed (versus just 6% digital). By leveraging the much larger universe of print offers — particularly the high-value retail and local coupons, in addition to grocery and manufacturer ones — SnipSnap saves its users 20x more than they can save using competing mobile apps like CellFire and Coupons.com. And because the app captures the shopping history and intent of consumers, we can deliver targeted coupons, affiliate offers, and branded ads with a level of relevance and accuracy that has never been seen in the promotions industry.

News & Updates

Dec
07
DreamIt Graduates 14 Startups in Philly, Including 5 Minority-Led Companies
Cloudmine / ClrTouch / Dreamit News / ElectNext / Feedback Trail / Flirq / Grassroots Unwired / Kwelia / MetaLayer / News & Updates / Nopone / OneAway / Portfolio / SnipSnap / ThaTrunk — No comments

by Sarah Perez

On Wednesday, startup incubator DreamIt Ventures is graduating fourteen new companies from its Philly 2011 class. It’s the fourth program from DreamIt in Philadelphia, and the fifth graduating class for the accelerator overall. DreamIt expanded to New York this year, too). This year’s group is notable for featuring several minority-led startups thanks to a collaboration with Comcast Ventures, the venture capital affiliate of Comcast Corporation, as part of its Minority Entrepreneur Accelerator Program (MEAP).

MEAP is the first initiative from the $20 million fund created by Comcast as a part of the acquisition of NBC Universal. The fund will also be used to invest in other minority-led startups and initiatives outside of DreamIt in the future. With Comcast’s participation, DreamIt’s budget for this group was increased by $350,000.

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http://techcrunch.com/2011/12/06/dreamit-graduates-15-startups-in-philly-including-5-minority-led-companies/


Oct
17
Eff the PPA wins a Philly Startup Weekend mostly powered by CloudMine
Cloudmine / News & Updates / Portfolio / SnipSnap — No comments

by Sean Blanda

Part accelerator and part American Idol, Philly’s second ever Start Weekend was a weekend-long hackathon where teams of designers, developers work to create a functioning startup in 54 hours. On Sunday, the teams presented to the 150 attendees and a panel of judges for a handful of prizes that included a Dell Duo laptop, an XBox Kinect and legal services from Morgan Lewis and Volpe Koenig.

This year’s winner, Eff the PPA is an application that does exactly what it the name implies: it finds the best parking spot, makes sure you don’t forget about your parking meter and if you get a ticket it will link you up with an attorney to help fight the ticket.

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