GiveLoop is a social, online fundraising tool that increases donation rates and donor loyalty by reintroducing transparency and personalized communication between donor and recipient back into the donation process. Giveloop can be seamlessly integrated into an existing website or accessed as a standalone page without any programming changes on the organizationʼs site.

The tool helps increase donation size and volume by allowing the donor to pinpoint what they want to donate to and enabling them to "vote with their money." It also increases donation size and donor retention by creating a two-way, personalized conversation between the donor and the recipient. GiveLoop additionally helps find new donors by encouraging and measuring the impact of viral sharing of donation opportunities on social networks like Facebook.

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