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AfterSteps is an online end-of-life planning service that simplifies death preparation, just like TurboTax does for tax preparation. AfterSteps enables users to create a complete end-of-life plan, store it, and then transfer it to designated family members upon death, ensuring that they have this critical information when they need it most.
AfterSteps is addressing an underserved market where traditional providers are offline, fragmented and local. With the internet-savvy baby boomer generation aging, now it the time to bring this market online.
AfterSteps was a finalist in StartUp2011, Silicon Valley Baby Boomer's Conference, and Harvard Business School's Business Plan Competition. As of August 2011, AfterSteps was also a finalist in MassChallenge. While at DreamIt Ventures, AfterSteps launched its Minimum Viable Product, acquired its first paying subscribers, signed its first distribution contract and has been featured in Forbes.

News & Updates

Aug
15
The inside story of DreamIt Ventures’ first New York City accelerator
1DocWay / AfterSteps / AppAddictive / ClothesHorse / Cognection / CustomCoup / Dreamit News / Hoot.Me / KeepIdeas / LearnBop / LetsGiftIt / ListenVoice / NewQuill / News & Updates / Portfolio / TakeTheInterview — No comments

By Courtney Boyd Meyers

“Have you ever had a failed startup?” I asked Mark Wachen, the managing director of DreamIt Ventures’ New York accelerator program.

He laughs, “Well, in the mid 1990s, I had what one might call a start-down.” It was between graduating from Harvard Business School, helping to launch the original Sony Music website, running music promotions with Yahoo, leaving Sony and then returning to Sony that Wachen tried to launch his own company. He became distracted by the freneticism of the time, and people around him who said “I don’t like your idea, but hey there’s this other opportunity…” Shortly after, Sony recruited him back to start a corporate venture group, which Wachen cites as a great learning experience for his current role leading fresh young startups into the world.

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http://thenextweb.com/insider/2011/08/14/the-inside-story-of-dreamit-ventures-first-new-york-city-accelerator/


Aug
12
AfterSteps: Two women take on the business of death in the digital age
AfterSteps / News & Updates / Portfolio — No comments

by Courtney Boyd Myers

What are the only two certainties in life?
Death and taxes.

But despite the fact everyone dies, and everyone knows they’re going to die, people don’t ever want to plan for the occasion. Two women entering their second year at Harvard Business School, Jess Bloomgarden and Emma Taylor have decided to tackle Death 2.0 with their new company AfterSteps, an online end-of-life planning platform. Complete with estate planning, financial planning, funeral planning and legacy planning, it’s a system that Forbes blogger Peter Cohan calls: “The Turbo Tax for death.”M

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