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The fragmented nature of self-serve ad networks found on social media sites makes it extremely difficult for advertisers to deploy, manage and optimize their campaigns across multiple ad networks. Adaptly solves this problem by providing a platform where advertisers can create, deploy, monitor, and adapt ads seamlessly across these multiple ad networks.

Once these ads are deployed, Adaptly provides real time and actionable insights about each ad which can be immediately used to optimize the advertising dollars being spent.

In the first two weeks of launch we have already served millions of impressions and tracked thousands of clicks from a rapidly growing number of paying customers.

News & Updates

Dec
08
Adaptly launches Momentum to track all forms of social media metrics
Adaptly / News & Updates / Portfolio — No comments

by Courtney Boyd Myers

Adaptly is one of New York City’s most successful startups; a company that helps brands take advantage of various social networks including Facebook, Twitter, LinkedIn and StumbleUpon with a single media purchase.

Adaptly was incorporated in April 2010 by Nikhil Sethi and Garrett Ullom, who are respectively 23 and 22 years-old, and was incubated through DreamIt Ventures in Philadelphia. Within the first 24 hours of launching in August 2010, Adaptly had over 400 brands and agencies using its platform. The company expects to exceed $10 million in revenue this year through the services it provides directly to clients and as a white-label service through advertising and PR agencies. Adaptly’s clients include brands and agencies such as PepsiCo, BigFuel, Diageo, News Corp, Showtime, Razorfish and hundreds more.

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Nov
07
Lessons from 12 New York entrepreneurs after a year in the business
Adaptly / Dreamit News / News & Updates / Portfolio — No comments

by Courtney Boyd Meyers

Living in New York City’s tech community for the past year has been a wild ride. But we’ve seen more success than failures and it’s inspired us to keep running. We’ve seen pivots, partnerships, massive hiring, a major acquisition and rapid rounds of funding. We welcomed accelerators like TechStars and DreamIt Ventures and played with new incubation models like Gramercy Labs Collective and Prehype.

2010 was a spirited year for the New York City startup scene with hundreds of companies launching out of coffee shops and studio apartments. Coworking spaces like WeWork Labs, General Assembly and Dogpatch sprung up to house them all. After a year in the business, it’s safe to say that our entrepreneurs have learned a thing or two. They learned how to hustle. How to hire. How to talk to users (and how to keep them). They learned when it’s time to pivot and when it’s time to put your nose to the grindstone and ignore everybody else. They learned how to raise cash and how to bootstrap it. They learned about camaraderie.

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http://thenextweb.com/entrepreneur/2011/11/05/lessons-from-12-new-york-entrepreneurs-after-a-year-in-the-business/