ElectNext is a new political startup that drives political engagement with data. During the recent election, our fresh and new data-driven approach resonated in a major way as we helped millions of undecided American voters make up their minds.
Our inspiration at ElectNext began with an observation that politics is the last major industry fundamentally undisrupted by technological innovation. In particular, technology was totally absent from the process a political consumer (i.e., the voter) must go through to make good political decisions (i.e., filling out a long and often confusing ballot on Election Day).
In contrast, think back to a recent Friday when you were browsing the internet for a new book to read. You may have visited Amazon.com and found they had several recommendations waiting for you based on your personal literary preferences. To help you quickly decide on a purchase you’d be happy with, Amazon makes a heavy data lift behind the scenes. Specifically, they put together a big dataset of product attributes and millions of consumer preferences along with a sophisticated recommendation engine to surface titles just right for you.