By Seth Fiegerman
One-Liner Pitch: Betterific gives consumers a platform to offer feedback on how to improve their favorite products and companies.
Why It’s Taking Off: It’s like Reddit for customer suggestions online.
It started with a fitted sheet.
Micha Weinblatt was making his bed, and struggling to figure out which side of his fitted bed sheet was the width and which was the length, when he came up with a simple solution: Companies should include a label on the sheet to note which side is which. That led him to another thought: How does one go about sharing an idea like that?