via TechCrunch, Sarah Perez
Parse.ly, the content optimization platform for publishers which emerged from stealth in January has been flying under the radar when it comes to press, but has growing the size of its customer base over the past year. The company recently signed one of its largest deals to date, having now added Thomson Reutersto its list of publishing customers, and says that it’s now on track to profitability by early next year.
The company, for those unfamiliar, offers a flagship product known as Dash, a predictive analytics tool that allows publishers to follow trends, page views, and traffic patterns to keep tabs on which topics and trends are gaining or losing steam with readers as well as elsewhere on the web. In addition to providing data that can help publishers gain editorial insight into their audience as well as help the ad sales team know what trends they can sell against, the platform also offers an API platform for publishers to build on top of.